RAVEN MACK is a mystic poet-philosopher-artist of the Greater Appalachian unorthodox tradition. He does have an amazing PATREON, but also *normal* ARTIST WEBSITE too.
Showing posts with label small business success stories. Show all posts
Showing posts with label small business success stories. Show all posts
The
rise of Artisanal Poverty in American culture over the past quarter century has
been strange, where the children of affluence conceal themselves in the
camouflage of struggle, only to end up buying houses cheaply in “bad”
neighborhoods, after years of renting in same places, driving up the “value” of
those locations collectively. The first sign of successful occupation is the
small business bakery, in a corner store front that had either been abandoned
for a while, or was a church, or some weird shit. But now it’s a bakery, with
really delicious but expensive pastries and breads, and literally nothing else.
Definitely pie. The boutique pie shop is a definite staple of the Artisanal
Poverty movement. Many of the denizens still dress as if they’re street urchins
from Birmingham (UK) in the decades after the Industrial Revolution, but most
of them are college graduates, albeit struggling in the declining American
Empire, thus often required to work service industry jobs while also “building”
their own small businesses through the access to wealth they always had as
foundational support. They make money, but also have a lot of bills, thus they’re
always “broke”, usually because they have to access forms of wealth they’d
rather not more often than they’d like to. And for many of them, used to seeing
the previous generations accumulate wealth rather than barely hold even or
actually dip into that wealth, it feels like they are broke somehow. They try to
save money, only going to the pie shop or corner pastry spot a couple times a
month, rather than every Tuesday afternoon like it used to be. They share the
logins for streaming services with their close circle, so that they can still
watch everything important without having to pay for it directly. Eventually,
the original house in an old neighborhood loses its luster because everything
got “too bougie” and gentrified for them, the earliest colonizers of a bad
neighborhood. So they sell it, quietly, without calling a lot of attention to
the move, because profiting off a neighborhood that they directly helped
gentrify breaks the Artisanal Poverty aesthetics. Keep that on the down low,
but they can roll the profits into paying their parents or grandparents back a
little bit of money, to keep things kosher for the next time they have to lean
on that wealth that will inevitably fall to them anyways. Plus, usually they got
a little extra to roll into a new truck down payment for their construction
business, which also helps validate the Artisanal Poverty vibes, because it’s
like they are an old country music song, except they are wealthy, and hardly
rural in cultural practice, despite what their location may have ever
suggested. Artisanal Poverty’s clout levels have risen immensely in recent
years, due to the expansion of memes, which have co-opted skillets (aka “frying
pans” to most of them), pop country music of yesteryear, and pre-suburban
imagery of rural America. Most of them don’t realize pop country has never been
truly rural, in many many decades, and they are worshipping a past vision of
American life that never actually existed in the first place, not unlike Trump
supporters, just from a contrarian position. Dolly Parton is the patron saint
of Artisanal Poverty, which is no diss to Dolly, because I play my “Jolene” 45
at 33 rpm at least a couple times a month still, though to be honest the shit I
go to more often than not is the first Trio record. Artisanal Poverty loves
Dolly Parton, and Reba McIntire too, but never has shit to say about Emmylou
Harris, ever. Very telling. But Dolly’s visual aesthetics plus progressive
attitudes towards sexuality makes her the patron saint of Artisanal Poverty. So
if you find yourself walking through a strange city, and you’re going through a
rough-looking neighborhood, so your media-ingrained anxieties start to rise,
and you’re slipping into hyper-awareness fight-or-flight mode, but all of a
sudden you see a small bakery shop, for some weird reason, with Dolly Parton
blasting respectfully loud inside, fear not friend, you’re not in an actual
poor neighborhood. It’s just an Artisanal Poverty zone, and you’re safe (as
long as you or your parents’ credit rating is good enough). Try the organic apple
fritters, and lose yourself in trying to decipher all the colorful expensive
tattoos’ super-clever meaning!
The malls are all nearly empty now; they sold off the last headless department store mannequins a couple months back, 90% off the overpriced starting point. The only thing left now are a used book store where the old dude sells junk he gets in bulk for free from estate dump-offs, and the military surplus store, where you could get a nice knife but they're gonna look at you funny if you're wearing a mask of anything other than a beard and naive belief in freedom as a god. A couple stores can now afford rent where they used to be kiosks, and you always hope it turns into a giant international flea market, pull the unpainted food trucks up to the big double doors of the long gone tire center on whatever all purpose capitalist destination from three decades ago could give you tires along with your home goods, let the wretched of the earth, who have come here always but hidden in the corners of this country, finding shelter in the gaps between margins, let them thrive in this place. But it won't happen. The value of the land's potential is always more than what poor people can actually do with it. These old buildings will hang on, out of kindness to the small business owners who are respectably white, but eventually be bulldozed and hauled away, and replaced by a new investment opportunity, unfaded by time, bright and shiny and made of the newest plastics, which decay even more slowly than the ones from before, although it all ends up in the same pile eventually, far beyond the horizons we pay attention to. Those are the hills you see, cutting a skyline in the twilight of America, piles of rubble of dead dreams, with a thin layer of soil and grass sown over top, sprayed with pesticides to keep any dandelions or four-leaf clovers from blooming, and fucking up the eternal sameness.
“Capitalism” is such a dogmatic sounding word, that
I’m not sure if you’re practicing something so polysyllabic you can do it
ethically. But the other day I went to my local Afghan market, and thought
about how it’s the type of business I like to support. I had passed by earlier
on the bus and saw a dude unloading a bunch of bags of flatbread from the trunk
of his car, obviously somebody who made it themselves. That flatbread was
looking good as fuck in passing so I figured after I did a couple things, I’d
wander my way on foot back by the market.
When I did finally get back, there was another
dude in the tight aisles, blocking my path to the half-gallon of mint ayran (a
must). Really all I came in for was ayran, dates, and one of them bags of that
flatbread. Dude in aisle went to check out, which is just one counter, where
the dudes who work there are always giving out of date candy to kids, and an
old Afghan dude is generally sitting inside within talking distance of the
counter, unless it’s warm, and he might be sitting outside. Dude in front of me
asks about paneer, and guy behind the counter says, “No, we only get paneer in
on Wednesdays.” I’d asked about goat before and they only get that on Fridays.
And obviously it looks like the flatbread bags come in on Monday. I always fuck
up and forget to go by on Fridays to get goat though, which bums me out,
because I bet some halal goat would recharge my depleted ass.
Once I was checking out, I asked how much the flatbread
bags were. (Please understand when I say “bag” I mean large ass turkey size bag
with flatbread pieces larger than a pizza.) “$6.90, but there’s ten of them in
there.” I had to get that, and have been snacking on them all week long. Hungry
as fuck in the middle of the evening? Rip off half a piece of flatbread, grab
four or five dates, I’m good. I bought enough shit this particular time I had
to use a card, but generally speaking I try to use cash there. And I’ve noticed
that as I’ve used cash, usually for single serving mint ayran bottles, the
price can fluctuate slightly to your benefit, as both a regular customer and a
cash-paying customer.
All of this, as I walked out to catch the bus with
my big bag of flatbread, made me realize this is exactly the type of business I
feel good about supporting. Cash between hands (hopefully) helps cut out
government embezzlement of survival wealth, and a place that is filled in its
tiny location, that is content in operating at that filled and functional
level, only having goat on Friday, paneer on Wednesday, and flatbread on
Monday, is okay by me. We always have this notion that growth should be
continual, and that you need larger stores, more franchises, everything should
be available at all times. That type of growth is unnatural, and thus likely
unethical, no matter how you do it. Natural world is not continuous – you can
get some shit sometimes, and other shit other times. It’s not all available
around the calendar, at your convenience. Fuck man, life is not convenient. It
takes some work and navigation and effort. That’s how it should be. Moving from
providing for your life and your family and a few others to where you feel the
need to accumulate wealth and control a whole arsenal of marketplaces like that…
I don’t know that I think that can ever be ethical. If you’re sitting around in
some faraway place contemplating how you can improve profitability (another too
many syllables word to ever be simple enough to be ethical) without actually
putting your ass in a market, standing around on your feet, breaking down boxes
to put in the recycling bin beside the dumpster, or sweeping anything, then I
don’t know if you’re thinking with all the heart you need to be thinking with.
Ever. Not even on Mondays, when your work week starts, and flatbread is coming
in.
Woke up this rainy morning imagining what if I operated a food truck except it'd be a food winnebago, and I know I'd have to sell chicken gizzards, and it'd be an anti-hipster spot, and I'd be bumping Choosey & Exile this morning most likely. But of course being anti-hipster ends up becoming hipster because in this day and age of self-loathing, where few things are whiter than white people making fun of white folks, and nobody decolonizes so much as recolonizes in a different more exciting way, and I'd hate my own creation and set it on fire one night, by accident on purpose, to save me having to interact with the filthy self-important privileged human beings that one is required to interact with to have a successful business in late stage capitalism.
But I'd definitely have chicken gizzards, because nowhere makes good gizzards. There was even a soul food spot in the gentrified portion of Belmont, and they had gizzards, and I got them, thinking they'd be great, but they wasn't. Most places don't even fuck with them. My favorite gizzard spot right now is a gas station outside of Dillwyn, true Southside Virginia, where the last time I stopped they still had peach Perriers a dollar each if you got two, and the lady working the food counter was talking shit to a logging trucker who stopped in for lunch and threatening him with the butcher knife, and he was like "You see how she do me?" to me, and then I got involved, and we all talked shit together like a bunch of bumpkin ass multi-racial hicks in true and living southside Virginia style, while she filled up styrofoam clamshells with gizzards and livers for the both of us. That's my five-star review, but I ain't telling you what gas station outside Dillwyn, or where Dillwyn is. Find it, then try all the gas stations that got gizzards. Do your own research, bitch.
My dad's favorite meal was fried chicken livers, made them on his birthday every year, big heaping plate full of livers with onions and mustard. I always preferred the gizzards but looking back I wonder if that was one of those trickle down things, like I knew he was gonna eat all the damn livers so I trained myself to love the gizzards. Although I guess nowadays livers are sold separately, and gizzards and hearts come in packs together.
I love chicken hearts too, from when I was younger at a big ass drunken cookout as a kid, and one of my dad's friends put the hearts on the grill (which was an old grate from a long gone kitchen stove sitting on cinderblocks over a fire), and at first I was like "eww, hearts," but then I had them and loved them.
The process of writing is always beneficial because some barbaric shit will make itself obvious when you type it out. Reading "I love the hearts of chickens grilled over a fire on an old stove grate" is kinda shocking to the cultured ass word typing side of me. But then again both sides aren't really sides, and it's all 69ing inside of me - big ol' spiraling ball of dirtgod energy. All of this is who I am, and I love it.
My latest gofundme is to rent an abandoned
restaurant space in an old metal building strip mall where a panaderia shut
down, and I’m just gonna offer up fried chicken and pancakes, that’s all, but
get one of those working class murals on the outside, you know how the
neighborhood was built on people who fastened freight trains together out of
the soapstone slabs they dug out the native river forks, and all the old houses
of the neighborhood were that traditional cheap company housing but which is still
superior to modern building techniques, although most of them are now painted
pastel blossoms of property value increases, which has allowed some of the old
company houses to be torn down and have new innovative things get built that
look like recycling boxes devised by Mr. Miyagi if he opened a school after
becoming ego-driven once Daniel-san won as a training mechanism for all his
students, “no no no, you are not doing it right, watch, staple… stucco… net.
staple… stucco… net.” And then I’ll decorate my new rundown strip mall
restaurant in all the quirky old school ways of the 1950s, but without any real
consistency. And there will be a jukebox, but it won’t actually play records,
just a complete assortment of versions of this song, because I’ll actually have
a tiny 4th generation ipod nano I took from my daughter inside the jukebox. I’ll
take my fried chicken serious, bread it up just right; the pancakes, not so
much, I mean its pancakes. Have some fancy locally harvested sustainably
abstained maple syrups, maybe even extreme alternatives like cedar syrup or
some crazy shit. This will all be a front to draw in the faux-country crowd who
buy $45 “vintage” shirts to dress up like their racist grandfather on a Saturday
night, because I’m just gonna work, be all friendly, act like it’s all good and
I’m a serious entrepreneur. Then one day, when I have just the right mix of
faux-country assholes, no people with trustworthy eyes in sight, and some
eastern European looking dude with a Rollie Fingers mustache and a name patch
on his work shirt that says “Nicky Boy” asks me how comes there’s no Sturgill
Simpson on the jukebox, I’m gonna lock the door and murder everybody, but not
myself. No murder-suicide for your boy the Dirtgod. I’ve got a lot of reading
to catch up on finally.