We always long for a past that was once a shitty future. As a young drunken adult, Garth Brooks & Jimmy Dunn were hated by me (as well as my pops) as False Country. And now here we are 30 years later (300 in digital years), and “Neon Moon” sparks nostalgia. “These guys aren’t all stupid like shitty ass Coy Caldwell and Austin Brody” and whoever else is the cyborgian Wal-Martinized suburban cosplayer of rural identity flavor of the month. The enshittification of our culture (which has been primarily consumer-based for well over half a century) has been going on long before some dork claims he created the term “enshittification”. Plus, you know damn well that was a joke term in a groupchat, and somewhere there’s 7 other people going, “Damn, can you believe Cory (Doctorow) acts like he came up with that? We all saw Sara using that before he was even in the Discord?” But that’s the reality now… a nostalgia for an earlier shittiness we have somehow strayed even further from.
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